Knowing your customers is crucial in order to make sure your online marketing strategies don’t go up in smoke! This book will teach you how to understand and transform the web analytics data into a powerful marketing strategy for your business. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used to provide you with valuable insights about your visitor behaviour. Once you learn about their preferences and motivation to take action, your conversion will skyrocket!
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