Marketing Plans: How to prepare them, how to profit from them

This 8th edition of an acclaimed bestseller includes revised chapters with updated content, including in-depth coverage of customer behaviour, up-to-date digital strategies and much more.

Description

This 8th edition of an acclaimed bestseller includes revised chapters with updated content, including in-depth coverage of customer behaviour, up-to-date digital strategies and much more. The book is designed to serve as a tool with practical examples and valuable information guiding you on your way to marketing success of your dreams.

 

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